Look in the code for the keywords in the title tag, the meta description, the optional keywords tag, and any image title tags or alt tags. A window should pop up displaying the HTML source code of the page. Then, right-click on the page to open the “page source”. In your Internet browser, go to your competitor’s website and choose a page to look for keywords in. The HTML Page Source of Your Competitor’s Website Top 5 Tools for Figuring Out Your Competitors’ Keywords: 1. While there isn’t a single one-click tool to perform competitor analysis of organic keywords, there are a few different strategies available to smooth out and speed up your research process. Although tools can be incredibly helpful, you’ll have to do a little manual digging to compile a comprehensive list of your competitor’s keywords.ĭon’t let the effort required discourage you though. Competitor keyword research isn’t quite that simple. Find out why your competitor’s website ranks above your specific keywords for broad search terms.īefore searching for a convenient tool that generates a list of competitor keywords with a few clicks….STOP.Discover long tail keywords used by your target market that you hadn’t thought of yourself.Find and begin targeting keywords that have not yet been targeted by competitors.Steal your competitor’s keywords to compete for rankings in the same search results.Four Ways to Use Competitor Keyword Research : Both categories can inform your SEO keyword strategy. When we talk about a competitor’s keywords, we’re typically referring to both the keywords that your competitor ranks well for in search results, as well as the keywords your top competitors are targeting but has failed to rank well for. In this post, we will explore how to see your competitors’ keywords, know all that they are ranking for, the associated search volume and understand how to use that information effectively. If you can figure out your competitor’s keywords, you can use that insight to guide your own SEO marketing strategy and potentially gain a competitive edge in the search results.

Performing competitor keyword research is one of the best ways to boost your organic search optimization game.

How to search a page for keywords